{"id":7752,"date":"2018-08-07T11:02:56","date_gmt":"2018-08-07T14:02:56","guid":{"rendered":"https:\/\/prodoctor.net\/blog\/?p=7752"},"modified":"2024-03-25T10:42:03","modified_gmt":"2024-03-25T13:42:03","slug":"forum-analisa-cenario-farmaceutico-para-2019","status":"publish","type":"post","link":"https:\/\/prodoctor.net\/blog\/forum-analisa-cenario-farmaceutico-para-2019\/","title":{"rendered":"F\u00f3rum analisa cen\u00e1rio farmac\u00eautico para 2019"},"content":{"rendered":"<p>\u201cFazer qualquer progn\u00f3stico no Brasil para os pr\u00f3ximos 90 dias \u00e9 muito arriscado\u201d. Foi com esse tom que\u00a0<a href=\"https:\/\/br.linkedin.com\/in\/nelson-mussolini-679a667\/pt\" target=\"_blank\" rel=\"noopener noreferrer\">Nelson Mussolini<\/a>, presidente do\u00a0<a href=\"http:\/\/sindusfarma.org.br\/cadastro\/index.php\/site\/ap_home\" target=\"_blank\" rel=\"noopener noreferrer\">Sindicato da Ind\u00fastria de Produtos Farmac\u00eauticos no Estado de S\u00e3o Paulo (Sindusfarma)<\/a>\u00a0abriu o <strong>F\u00f3rum Expectativas 2019<\/strong>. O evento analisou o cen\u00e1rio econ\u00f4mico e pol\u00edtico do pr\u00f3ximo ano e contou com a participa\u00e7\u00e3o de analistas e consultores.<\/p>\n<p><a href=\"https:\/\/br.linkedin.com\/in\/andreas-strakos-0636b942\" target=\"_blank\" rel=\"noopener noreferrer\">Andreas Strakos<\/a>, consultor do Sindusfarma, apresentou as expectativas da ind\u00fastria e os caminhos para enfrentar o ambiente de incerteza que o pa\u00eds est\u00e1 passando. \u201cV\u00edamos um cen\u00e1rio otimista demais antes da greve dos caminhoneiros, ocorrida em maio, e agora de certa mudan\u00e7a no <strong>padr\u00e3o de otimismo<\/strong>\u201d, ressalta. Segundo o executivo, a ind\u00fastria projeta um crescimento de 6,7% em unidades e 8,3% em valores para 2018, e de 7,19% em unidades e 9,02% em valores para 2019. \u201cApesar disso, todos devem se preparar para trabalhar com<strong> n\u00fameros menores<\/strong>\u201d, afirma Strakos.<\/p>\n<p><a href=\"https:\/\/br.linkedin.com\/in\/bruno-abreu-63537a78\" target=\"_blank\" rel=\"noopener noreferrer\">Bruno Abreu<\/a>, diretor do Sindusfarma, apresentou os progn\u00f3sticos sobre a <strong>pol\u00edtica de pre\u00e7os<\/strong> e regula\u00e7\u00e3o econ\u00f4mica do setor, entre eles a alta incid\u00eancia de impostos sobre medicamentos no Brasil (31,3%) contra 6% no resto do mundo. J\u00e1 o CEO da\u00a0<a href=\"https:\/\/www.ipsos.com\/pt-br\" target=\"_blank\" rel=\"noopener noreferrer\">Ipsos<\/a>,\u00a0<a href=\"https:\/\/br.linkedin.com\/in\/marcoscalliari\" target=\"_blank\" rel=\"noopener noreferrer\">Marcos Calliari<\/a>, apontou aos presentes os principais resultados da pesquisa <strong>Pulso Brasil<\/strong>, de maio de 2018, na qual 60% dos entrevistados demonstram preocupa\u00e7\u00e3o em <strong>rela\u00e7\u00e3o ao futuro do pa\u00eds.<\/strong><\/p>\n<p>A pesquisa tamb\u00e9m revelou que a hipertens\u00e3o \u00e9 a principal doen\u00e7a em tratamento nos domic\u00edlios pesquisados, com 39%. Do total de entrevistados, 48% afirmam utilizar medicamentos de uso cont\u00ednuo. A classe C \u00e9 a que menos utiliza medicamentos de <strong>uso cont\u00ednuo<\/strong> (27%) e \u00e9 a que mais utiliza rem\u00e9dios distribu\u00eddos de <strong>forma gratuita<\/strong> (79%). No que diz respeito aos medicamentos de uso cont\u00ednuo<strong> por faixa et\u00e1ria<\/strong>, os de 50 anos ou mais s\u00e3o os que mais consomem (61%).<\/p>\n<p><a href=\"https:\/\/br.linkedin.com\/in\/paulo-paiva-1ab9123\" target=\"_blank\" rel=\"noopener noreferrer\">Paulo Paiva<\/a>, vice-presidente da\u00a0Close-Up International, destacou as <strong>m\u00e9dias e pequenas farm\u00e1cias<\/strong> t\u00eam como desafio contrapor o crescimento das grandes redes e do associativismo, que por sua vez, est\u00e1 conseguindo se posicionar como <strong>canal estrat\u00e9gico<\/strong>. Servi\u00e7os adicionais, al\u00e9m da venda de medicamento, aparecem como op\u00e7\u00e3o para as grandes redes, mas o maior desafio \u00e9 crescer no \u00e2mbito de medicamentos, pois demanda alcance geogr\u00e1fico e oferta de\u00a0<em>mix<\/em>. \u201cFalta alinhamento de estrat\u00e9gia promocional com as estrat\u00e9gias de\u00a0<em>trade\u00a0<\/em>dentro da cadeia, que envolva distribui\u00e7\u00e3o e o varejo\u201d, afirma Paiva.<\/p>\n<p><a href=\"https:\/\/br.linkedin.com\/in\/felipenatalabdo\" target=\"_blank\" rel=\"noopener noreferrer\">Felipe Abdo<\/a>, diretor da\u00a0<a href=\"https:\/\/www.iqvia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">IQVIA<\/a>, ressaltou que o crescimento do <strong>mercado farmac\u00eautico<\/strong> se manteve na casa dos 10% nos \u00faltimos quatro anos e que os diferentes momentos da crise econ\u00f4mica alteraram de forma importante o perfil de compra de medicamentos. Al\u00e9m disso, observa-se, cada vez mais, os canais de<strong> contato com a ind\u00fastria<\/strong> sendo direcionados preferencialmente para os meios digitais, tais como\u00a0<em>webinar<\/em>, congressos e consultas virtuais.<\/p>\n<p>Fonte: Reda\u00e7\u00e3o Panorama Farmac\u00eautico<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cFazer qualquer progn\u00f3stico no Brasil para os pr\u00f3ximos 90 dias \u00e9 muito arriscado\u201d. Foi com esse tom que\u00a0Nelson Mussolini,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19663,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[415],"tags":[],"class_list":["post-7752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medicamentos-e-farmacia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>F\u00f3rum analisa cen\u00e1rio farmac\u00eautico para 2019<\/title>\n<meta name=\"description\" content=\"\u201cFazer qualquer progn\u00f3stico no Brasil para os pr\u00f3ximos 90 dias \u00e9 muito arriscado\u201d. 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