{"id":7673,"date":"2018-07-10T16:14:41","date_gmt":"2018-07-10T19:14:41","guid":{"rendered":"https:\/\/prodoctor.net\/blog\/?p=7673"},"modified":"2024-02-27T17:48:30","modified_gmt":"2024-02-27T20:48:30","slug":"marketing-digital-atrair-pacientes","status":"publish","type":"post","link":"https:\/\/prodoctor.net\/blog\/marketing-digital-atrair-pacientes\/","title":{"rendered":"Marketing digital para atrair pacientes para seu consult\u00f3rio"},"content":{"rendered":"

Voc\u00ea quer atrair ainda mais pacientes para o seu consult\u00f3rio<\/a>? Somente a propaganda\u00a0boca a boca <\/strong>n\u00e3o est\u00e1 sendo suficiente? Ent\u00e3o, voc\u00ea precisa\u00a0<\/strong>dar um passo adiante<\/strong>\u00a0e divulgar os atendimentos prestados, o corpo cl\u00ednico\u00a0e a sua estrutura na Internet. \u00c9\u00a0preciso investir no marketing digital<\/b>, mas, calma! Ele n\u00e3o \u00e9 nenhum bicho de sete cabe\u00e7as. Por\u00e9m,\u00a0requer habilidade de cria\u00e7\u00e3o e disponibilidade de tempo.\u00a0<\/b>Se voc\u00ea n\u00e3o tem nenhuma das duas condi\u00e7\u00f5es, vale a pena contar com um profissional da \u00e1rea, pois ele saber\u00e1\u00a0exatamente o que fazer para alavancar seu trabalho.<\/p>\n

Por onde come\u00e7ar?<\/h3>\n

\u00c9 fundamental que voc\u00ea esteja conectado<\/strong> nas m\u00faltiplas op\u00e7\u00f5es oferecidas pelas redes sociais, como Instagram<\/a>, Facebook<\/a>, Linkedin<\/a>\u00a0e Twitter<\/a>. Atrav\u00e9s delas, poder\u00e1 disseminar seu trabalho e fortalecer o relacionamento<\/strong> com os pacientes. A tecnologia pode ser um excelente bra\u00e7o auxiliar<\/strong> e voc\u00ea deve saber explor\u00e1-la de forma favor\u00e1vel.<\/p>\n

Entretanto, precisa estar vigilante para n\u00e3o pecar por excessos<\/strong>, evitando que um pequeno vacilo traga consequ\u00eancias desagrad\u00e1veis, com aborrecimentos que possam colocar sua imagem e de sua cl\u00ednica\/consult\u00f3rio em risco, com amea\u00e7a de perda da credibilidade<\/strong>. Tenha sempre em mente que as m\u00eddias sociais podem favorecer<\/strong> o seu trabalho e a melhoria do paciente. Basta utiliz\u00e1-las correta<\/strong> e adequadamente, sem cair em armadilhas.<\/p>\n

O que diz o CFM sobre as redes sociais?<\/h3>\n

O Conselho Federal de Medicina (CFM), publicou no Di\u00e1rio Oficial da Uni\u00e3o uma altera\u00e7\u00e3o<\/strong> no texto da Resolu\u00e7\u00e3o 2.126\/2015, que define o comportamento adequado dos m\u00e9dicos nas redes sociais<\/strong>.<\/p>\n

As selfies<\/strong> durante as cirurgias permanecem sob proibi\u00e7\u00e3o<\/strong> e foram exatamente as postagens de fotografias durante os procedimentos e ap\u00f3s partos, mostrando os pacientes inclusive em situa\u00e7\u00f5es constrangedoras, que motivaram mudan\u00e7as nas normas<\/strong>.<\/p>\n

Para acessar a Resolu\u00e7\u00e3o 2.126\/2015\u00a0clique aqui<\/a>.<\/p>\n

Sem sensacionalismo, sem autopromo\u00e7\u00e3o<\/h4>\n

Agir de maneira \u00e9tica<\/strong> reflete o seu car\u00e1ter e revela a imagem de corre\u00e7\u00e3o do seu empreendimento. Deixe isto bem claro em suas postagens. O objetivo principal do CFM<\/a> \u00e9 \u201cfixar par\u00e2metros para evitar o apelo<\/strong> ao sensacionalismo ou \u00e0 autopromo\u00e7\u00e3o\u201d. N\u00e3o utilize imagens de “antes e depois”<\/strong>, usadas principalmente pelos m\u00e9dicos da \u00e1rea de est\u00e9tica, pois permanecem proibidas<\/strong>, enquanto as selfies somente ser\u00e3o liberadas desde que<\/strong> n\u00e3o sejam feitas no momento da realiza\u00e7\u00e3o do ato m\u00e9dico.<\/p>\n

Se o paciente decidir pela divulga\u00e7\u00e3o, os m\u00e9dicos t\u00eam liberdade<\/strong> para concordar ou n\u00e3o. De qualquer forma, o Conselho Federal de Medicina recomenda que n\u00e3o seja dada permiss\u00e3o<\/strong>, a fim de “evitar exposi\u00e7\u00f5es<\/strong>“.<\/p>\n

Confira\u00a010 dicas para utilizar as redes sociais a seu favor clicando aqui<\/a>.<\/p>\n

Como usar o Marketing Digital para atrair pacientes<\/h2>\n

\"como<\/p>\n

1- Fale sobre sua especialidade<\/h4>\n

Escreva sempre sobre temas referentes a sua especialidade<\/strong>, que \u00e9 o que voc\u00ea tem amplo conhecimento<\/strong> cient\u00edfico e experi\u00eancia. Divulgue informa\u00e7\u00f5es relevantes, confi\u00e1veis, embasadas cientificamente e com refer\u00eancias de respeito<\/strong> e credibilidade.<\/p>\n

2- Sem pol\u00eamicas<\/h4>\n

Evite polemizar<\/strong>. Caso queira compartilhar qualquer artigo, curtir textos e coment\u00e1rios no Facebook ou Twitter, ou publicar fotos no Instagram, fa\u00e7a isto somente quando tiver absoluto conhecimento<\/strong> de causa. Evite imprecis\u00f5es e, na d\u00favida, opte por n\u00e3o publicar.<\/p>\n

3- Escolha as amizades<\/h4>\n

Escolha com cuidado os amigos que integrar\u00e3o sua rede<\/strong>, priorizando a qualidade das pessoas em vez da quantidade.<\/p>\n

4- Seja um M\u00e9dico 2.0<\/h4>\n

Um\u00a0m\u00e9dico 2.0<\/strong>\u00a0\u00e9 aquele profissional sempre\u00a0antenado com as tecnologias<\/strong>\u00a0dispon\u00edveis no mercado e que tem\u00a0presen\u00e7a relevante na Internet<\/strong>. Para saber mais sobre o assunto, acesse o e-book gratuito com\u00a0dicas<\/strong>\u00a0de\u00a0aplicativos<\/strong>,\u00a0softwares de gest\u00e3o<\/strong>,\u00a0marketing digital<\/strong>, etc., clicando aqui<\/a>.<\/p>\n

Para saber mais boas pr\u00e1ticas m\u00e9dicas nas redes sociais clique aqui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Voc\u00ea quer atrair ainda mais pacientes para o seu consult\u00f3rio? Somente a propaganda\u00a0boca a boca n\u00e3o est\u00e1 sendo suficiente?…<\/p>\n","protected":false},"author":1,"featured_media":7677,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[411],"tags":[],"class_list":["post-7673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimento"],"yoast_head":"\nMarketing digital para atrair mais pacientes para seu consult\u00f3rio<\/title>\n<meta name=\"description\" content=\"Voc\u00ea precisa divulgar os atendimentos prestados, o corpo cl\u00ednico e a sua estrutura. 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