{"id":7056,"date":"2018-01-12T08:36:03","date_gmt":"2018-01-12T11:36:03","guid":{"rendered":"https:\/\/prodoctor.net\/blog\/?p=7056"},"modified":"2021-07-26T15:00:14","modified_gmt":"2021-07-26T18:00:14","slug":"xp-analisa-habitos-de-consumo-em-farmacias","status":"publish","type":"post","link":"https:\/\/prodoctor.net\/blog\/xp-analisa-habitos-de-consumo-em-farmacias\/","title":{"rendered":"XP analisa h\u00e1bitos de consumo em farm\u00e1cias"},"content":{"rendered":"<p>Uma pesquisa sobre os<strong> h\u00e1bitos de consumo<\/strong> da popula\u00e7\u00e3o em farm\u00e1cias, realizada em outubro pela <a href=\"https:\/\/investimentos.xpi.com.br\/?s_sid=1111&amp;vwoid=1&amp;s_pid=1&amp;s_cid=319437008&amp;s_agid=22830213608&amp;s_kid=11015122169&amp;s_aid=109015388168&amp;s_ntwk=g&amp;s_adp=1t1&amp;s_ace=&amp;s_plid=&amp;s_dvc=c&amp;s_tgtid=kwd-11015122169&amp;s_locp=1001773&amp;s_loci=&amp;gclid=EAIaIQobChMIg_2u-t-O1wIVCYGRCh0M3AIaEAAYASAAEgK33_D_BwE#\/passo\/1\" target=\"_blank\" rel=\"noopener noreferrer\">XP Investimentos<\/a> com mais de mil consumidores do pa\u00eds, revelou que <strong>o pre\u00e7o<\/strong> \u00e9 o grande <strong>fator de escolha<\/strong> de qual rem\u00e9dio levar para casa, seja entre <strong>marca e gen\u00e9rico<\/strong>, entre gen\u00e9ricos ou entre marcas de n\u00e3o prescritos. A cada quatro consumidores, tr\u00eas <strong>afirmam pesquisar pre\u00e7os<\/strong> antes de comprar um <strong>medicamento<\/strong>.<\/p>\n<p>Do total de entrevistados, 36% afirmam adquirir algum produto em <strong>drogarias toda semana<\/strong>, 26% compram apenas <strong>uma vez por m\u00eas<\/strong> e 25% a cada<strong> 15 dias<\/strong>. Dos produtos mais comercializados, <strong>90% buscam rem\u00e9dios<\/strong>, enquanto 40% procuram produtos de higiene e beleza e 36% suplementos alimentares, salientando o <strong>esfor\u00e7o dos varejistas<\/strong> em aumentar a participa\u00e7\u00e3o dos <strong>n\u00e3o medicamentos nas vendas<\/strong>.<\/p>\n<p>Em rela\u00e7\u00e3o \u00e0s farm\u00e1cias preferidas, a <a href=\"http:\/\/loja.paguemenos.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pague Menos<\/a> \u00e9 a marca <strong>mais bem posicionada<\/strong> na mente dos consumidores no <strong>Nordeste<\/strong>, liderando em todas os rankings referentes ao mercado competitivo e com <strong>significativa vantagem<\/strong> em rela\u00e7\u00e3o aos demais players, destacando-se o <strong>quesito pre\u00e7o<\/strong>. A <a href=\"https:\/\/www.panvel.com\/panvel\/main.do\" target=\"_blank\" rel=\"noopener noreferrer\">Panvel<\/a> \u00e9 a marca mais bem posicionada na avalia\u00e7\u00e3o dos consumidores na <strong>Regi\u00e3o Sul<\/strong>, sendo a l\u00edder em todos os rankings referentes ao <strong>mercado competitivo<\/strong>. J\u00e1 o varejo farmac\u00eautico na regi\u00e3o <strong>Sudeste<\/strong> apresenta alta competi\u00e7\u00e3o, com grande equil\u00edbrio entre os players <a href=\"https:\/\/www.drogariasaopaulo.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drogaria S\u00e3o Paulo<\/a>, <a href=\"http:\/\/www.drogasil.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drogasil<\/a>, <a href=\"https:\/\/www.araujo.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Araujo<\/a>, <a href=\"http:\/\/www.drogaraia.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Droga Raia<\/a>, <a href=\"https:\/\/www.drogariaspacheco.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pacheco <\/a>e <a href=\"http:\/\/www.ultrafarma.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ultrafarma<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7057\" src=\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2018\/01\/dados-de-farmacias-no-brasil.png\" alt=\"\" width=\"1370\" height=\"1004\" srcset=\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2018\/01\/dados-de-farmacias-no-brasil.png 1370w, https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2018\/01\/dados-de-farmacias-no-brasil-300x220.png 300w, https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2018\/01\/dados-de-farmacias-no-brasil-768x563.png 768w, https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2018\/01\/dados-de-farmacias-no-brasil-1024x750.png 1024w\" sizes=\"(max-width: 1370px) 100vw, 1370px\" \/><\/p>\n<p>Fonte: <a href=\"http:\/\/panoramafarmaceutico.com.br\/2017\/11\/08\/xp-analisa-habitos-de-consumo-em-farmacias\/?utm_source=Panorama+Farmac%C3%AAutico&amp;utm_campaign=a424081f01-EMAIL_CAMPAIGN_2017_11_08&amp;utm_medium=email&amp;utm_term=0_212b740fd2-a424081f01-67543639\" target=\"_blank\" rel=\"noopener noreferrer\">Reda\u00e7\u00e3o Panorama Farmac\u00eautico<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma pesquisa sobre os h\u00e1bitos de consumo da popula\u00e7\u00e3o em farm\u00e1cias, realizada em outubro pela XP Investimentos com mais&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20330,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[415],"tags":[],"class_list":["post-7056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medicamentos-e-farmacia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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