{"id":6082,"date":"2018-07-14T14:49:21","date_gmt":"2018-07-14T17:49:21","guid":{"rendered":"https:\/\/prodoctor.net\/blog\/?p=6082"},"modified":"2019-07-30T11:25:39","modified_gmt":"2019-07-30T14:25:39","slug":"marketing-olfativo-aromatizacao-de-clinicas-e-consultorios","status":"publish","type":"post","link":"https:\/\/prodoctor.net\/blog\/marketing-olfativo-aromatizacao-de-clinicas-e-consultorios\/","title":{"rendered":"Marketing olfativo: aromatiza\u00e7\u00e3o de cl\u00ednicas e consult\u00f3rios m\u00e9dicos"},"content":{"rendered":"

A aromatiza\u00e7\u00e3o de cl\u00ednicas e consult\u00f3rios<\/strong> \u00e9 a nova ferramenta para ajudar a fidelizar seus pacientes. A guerra para se estabelecer no mercado<\/strong> \u00e9 um desafio permanente para os profissionais respons\u00e1veis pela imagem de uma empresa.<\/p>\n

Diariamente surgem a\u00e7\u00f5es inovadoras<\/strong> e uma das mais representativas \u00e9 o marketing olfativo<\/b>, conceito que come\u00e7a a ganhar maior vulto no Brasil<\/strong> e que vem sendo difundido atrav\u00e9s da aromatiza\u00e7\u00e3o<\/strong> de in\u00fameras empresas, chegando \u00e0s cl\u00ednicas, consult\u00f3rios e hospitais. A fideliza\u00e7\u00e3o dos pacientes vai muito al\u00e9m do atendimento no consult\u00f3rio.<\/p>\n

  Leia tamb\u00e9m: <\/strong>O que servir na sala de espera do seu consult\u00f3rio m\u00e9dico?<\/a><\/p>\n

Aromatiza\u00e7\u00e3o de cl\u00ednicas e consult\u00f3rios m\u00e9dicos: O que \u00e9 Marketing olfativo?<\/h2>\n

\"Aromatiza\u00e7\u00e3o<\/p>\n

Voc\u00ea deve estar estranhando e achando esquisito o termo\u2026 Afinal de contas, o que \u00e9 o tal marketing olfativo<\/strong>?<\/p>\n

At\u00e9 ent\u00e3o, a tentativa de atrair e conquistar potenciais clientes<\/strong> vem sendo feita atrav\u00e9s de est\u00edmulos<\/strong> visuais, auditivos, t\u00e1teis e gustativos. O marketing olfativo<\/b> \u00e9 uma estrat\u00e9gia que tem como objetivo trabalhar com os sentidos<\/strong>, a fim de que sejam envolvidos e fidelizados<\/strong> pelo conforto, bem-estar e prazer proporcionados pela ambienta\u00e7\u00e3o de um estabelecimento.<\/p>\n

Um dos sentidos mais marcantes<\/strong> do ser humano, o olfato<\/strong> passou a ser explorado para envolver o cliente de v\u00e1rias formas. O aroma de um perfume, por exemplo, tem o poder de remeter uma pessoa a uma cena marcante do seu passado.<\/p>\n

  Leia tamb\u00e9m: <\/strong>M\u00fasica ambiente para consult\u00f3rios e cl\u00ednicas<\/a><\/p>\n

Marketing olfativo chega \u00e0s cl\u00ednicas e consult\u00f3rios m\u00e9dicos<\/h2>\n

\"Marketing<\/p>\n

A aromatiza\u00e7\u00e3o de ambientes<\/strong> n\u00e3o \u00e9 utilizada apenas com o objetivo de neutralizar odores ruins<\/strong> e deixar um cheiro agrad\u00e1vel<\/strong>, mas tamb\u00e9m para melhorar o bem-estar<\/strong>, o relaxamento e o humor de todos os envolvidos nos servi\u00e7os e tamb\u00e9m dos pacientes e acompanhantes<\/strong>.<\/p>\n

Al\u00e9m de trabalhar positivamente com a percep\u00e7\u00e3o olfativa<\/strong> do paciente, estimula a concentra\u00e7\u00e3o e aumenta a produtividade do funcion\u00e1rio<\/strong>, criando um ambiente de bem-estar e de acolhimento.<\/p>\n

Assim, a inten\u00e7\u00e3o principal da aromatiza\u00e7\u00e3o de cl\u00ednicas e consult\u00f3rios m\u00e9dicos<\/strong> \u00e9 fazer com que o paciente possa associar o ambiente encontrado com sensa\u00e7\u00f5es agrad\u00e1veis<\/strong> e esta experi\u00eancia \u00e9 uma forma de criar uma diferencia\u00e7\u00e3o<\/strong>, como uma identidade olfativa<\/strong>, que promete conquistar e fidelizar o paciente<\/strong> atrav\u00e9s de um v\u00ednculo emocional<\/strong>.<\/p>\n

Esta capacidade de influ\u00eancia sensorial agrega valores<\/strong> e proporciona um diferencial ao servi\u00e7o<\/strong>, em um ambiente de sofistica\u00e7\u00e3o que valoriza tanto o estabelecimento quanto os profissionais.<\/p>\n

Como fazer aromatiza\u00e7\u00e3o de cl\u00ednicas e consult\u00f3rios m\u00e9dicos?<\/h2>\n

\"Como<\/p>\n

\u00c9 preciso cuidado<\/strong> na hora de escolher o aroma ideal para sua cl\u00ednica<\/strong>. Uma escolha errada pode tornar o ambiente desagrad\u00e1vel, causando mal-estar e desconforto nos pacientes e funcion\u00e1rios.<\/p>\n

O mercado oferece v\u00e1rias op\u00e7\u00f5es interessantes, como difusores \u00e0 vela ou el\u00e9trico<\/strong>, varetas, esferas ou an\u00e9is de cer\u00e2mica<\/strong>, sach\u00eas<\/strong>, entre outros.<\/p>\n

Alfazema, <\/strong>camomila, erva doce, flor de laranjeira, lavanda e tangerina <\/strong>s\u00e3o algumas ess\u00eancias com efeitos relaxantes e calmantes, que podem ser \u00fateis em salas de espera e consult\u00f3rios m\u00e9dicos. Fa\u00e7a uma pesquisa para saber os aromas mais indicados<\/strong> para o seu neg\u00f3cio, sinta-os, e, se poss\u00edvel, converse com especialistas<\/strong> no assunto ou procure alguma empresa especializada<\/strong>.<\/p>\n

Este diferencial<\/strong> tem proporcionado sua r\u00e1pida aceita\u00e7\u00e3o e dissemina\u00e7\u00e3o, com o n\u00famero de adeptos crescendo em escala geom\u00e9trica e com a procura de grandes empresas. <\/p>\n

O desafio \u00e9 desenvolver um aroma que mais se identifique com a marca<\/strong>, utilizando para isso informa\u00e7\u00f5es do p\u00fablico-alvo, como sexo, idade e estilo, e a sensa\u00e7\u00e3o que o cliente espera passar<\/strong>. Ent\u00e3o \u00e9 feito um projeto de recomenda\u00e7\u00e3o, com a sugest\u00e3o de algumas ess\u00eancias<\/strong> que atendam ao objetivo tra\u00e7ado.<\/p>\n

Conclus\u00e3o<\/h2>\n

A aromatiza\u00e7\u00e3o de cl\u00ednicas e consult\u00f3rios m\u00e9dicos <\/strong>\u00e9 algo f\u00e1cil de ser implementado e que pode render bons resultados com seus pacientes. O marketing olfativo<\/strong> \u00e9 tend\u00eancia e voc\u00ea n\u00e3o deve ficar de fora dessa.<\/p>\n","protected":false},"excerpt":{"rendered":"

A aromatiza\u00e7\u00e3o de cl\u00ednicas e consult\u00f3rios \u00e9 a nova ferramenta para ajudar a fidelizar seus pacientes. A guerra para…<\/p>\n","protected":false},"author":1,"featured_media":6088,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[412],"tags":[],"class_list":["post-6082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-de-clinicas-e-consultorios"],"yoast_head":"\nMarketing olfativo: aromatiza\u00e7\u00e3o de cl\u00ednicas e consult\u00f3rios m\u00e9dicos<\/title>\n<meta name=\"description\" content=\"Saiba como a 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