{"id":13722,"date":"2019-10-02T08:57:39","date_gmt":"2019-10-02T11:57:39","guid":{"rendered":"https:\/\/prodoctor.net\/blog\/?p=13722"},"modified":"2022-07-06T16:23:20","modified_gmt":"2022-07-06T19:23:20","slug":"guia-pratico-de-facebook-para-medicos","status":"publish","type":"post","link":"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/","title":{"rendered":"Material Gratuito: Guia pr\u00e1tico de Facebook para m\u00e9dicos"},"content":{"rendered":"\n<p class=\"has-text-align-left\">O <strong>Facebook <\/strong>\u00e9 uma \u00f3tima ferramenta para a intera\u00e7\u00e3o entre as pessoas. De acordo com um estudo da Datareportal de 2019, s\u00e3o mais de <strong>120 milh\u00f5es de usu\u00e1rios ativos no Brasil<\/strong>, o que representa 65% da popula\u00e7\u00e3o com 10 anos ou mais. Por isso, \u00e9 uma \u00f3tima estrat\u00e9gia usar o Facebook para m\u00e9dicos conseguirem mais pacientes e divulgarem os seus servi\u00e7os para um p\u00fablico muito maior.<\/p>\n\n\n\n<p>Pensando nisso, a ProDoctor preparou o E-book <strong>Guia pr\u00e1tico de Facebook para m\u00e9dicos<\/strong>, que ir\u00e1 lhe explicar todas as ferramentas da rede social mais utilizada no mundo, bem como algumas dicas para ter um perfil de sucesso na plataforma. No nosso material voc\u00ea vai ver:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Termos t\u00e9cnicos<\/li><li>Por dentro do algoritmo do Edgerank<\/li><li>Perfil pessoal e fanpage<\/li><li>Estrat\u00e9gia de postagens<\/li><li>Facebook ADS<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>Leia tamb\u00e9m:<br><\/strong><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/prodoctor.net\/blog\/instagram-para-medicos-guia-completo\/\" target=\"_blank\">Guia pr\u00e1tico de Instagram para m\u00e9dicos<\/a><br><a href=\"https:\/\/prodoctor.net\/blog\/dicas-para-medicos-nas-redes-sociais\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"10 dicas para m\u00e9dicos nas redes sociais (opens in a new tab)\">10 dicas para m\u00e9dicos nas redes sociais<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Vale a pena estar no Facebook?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"770\" height=\"250\" src=\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos6-min.jpg\" alt=\"guia pratico de facebook para medicos\" class=\"wp-image-13797\" srcset=\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos6-min.jpg 770w, https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos6-min-300x97.jpg 300w, https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos6-min-768x249.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p>Ainda no estudo da Datareportal, o Facebook foi apontado como a segunda rede social mais querida pelos brasileiros, perdendo apenas para o Youtube. Isso significa, ent\u00e3o, que a plataforma ainda \u00e9 muito utilizada no Brasil, mesmo apresentando certa queda de popularidade. Ainda assim, o Facebook \u00e9 muito bem visto pelas pessoas e merece aten\u00e7\u00e3o na hora de fazer um bom <a rel=\"noreferrer noopener\" aria-label=\"marketing para m\u00e9dicos (opens in a new tab)\" href=\"https:\/\/prodoctor.net\/blog\/como-atrair-pacientes-com-o-marketing-digital\/\" target=\"_blank\">marketing para m\u00e9dicos<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Termos t\u00e9cnicos<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"770\" height=\"250\" src=\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos3-min.jpg\" alt=\"guia pratico de facebook para medicos\" class=\"wp-image-13794\" srcset=\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos3-min.jpg 770w, https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos3-min-300x97.jpg 300w, https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos3-min-768x249.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p>Se voc\u00ea n\u00e3o est\u00e1 muito familiarizado com o Facebook, \u00e9 preciso n\u00e3o s\u00f3 conhecer algumas ferramentas da rede social, como tamb\u00e9m os termos comuns e como eles funcionam. Iremos explicar melhor cada um deles no E-book:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Timeline<\/li><li>Perfis e P\u00e1ginas<\/li><li>Publica\u00e7\u00f5es<\/li><li>Curtir, comentar, compartilhar e check-ins<\/li><li>Grupos<\/li><li>Eventos<\/li><li>Messenger<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Edgerank<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"770\" height=\"250\" src=\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos5-min.jpg\" alt=\"guia pratico de facebook para medicos\" class=\"wp-image-13796\" srcset=\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos5-min.jpg 770w, https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos5-min-300x97.jpg 300w, https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos5-min-768x249.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p>Antes de mais nada, \u00e9 preciso entender como funciona o algoritmo do Facebook. O Edgerank \u00e9 uma esp\u00e9cie de filtro que define o que vai aparecer ou n\u00e3o para os usu\u00e1rios em sua timeline. Por isso, \u00e9 preciso dominar esta ferramenta para criar publica\u00e7\u00f5es atrativas e com mais chances de aparecer para o maior n\u00famero de pessoas poss\u00edvel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Formato das imagens<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"770\" height=\"250\" src=\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos2-min.jpg\" alt=\"guia pratico de facebook para medicos\" class=\"wp-image-13793\" srcset=\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos2-min.jpg 770w, https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos2-min-300x97.jpg 300w, https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos2-min-768x249.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p>Para que seu perfil seja mais atrativo, \u00e9 preciso utilizar imagens que chamem aten\u00e7\u00e3o. Por isso, \u00e9 necess\u00e1rio faz\u00ea-las de acordo com as dimens\u00f5es exatas que o Facebook exige. Estes s\u00e3o os principais tamanhos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Imagem de perfil pessoal: 180&#215;180 px<\/li><li>Capa do perfil pessoal: 852&#215;315 px<\/li><li>Imagem de perfil da p\u00e1gina: 180&#215;180 px<\/li><li>Capa da p\u00e1gina: 828&#215;315 px<\/li><li>Posts: 1000&#215;1200 px<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Estrat\u00e9gias de postagem<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"770\" height=\"250\" src=\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos4-min.jpg\" alt=\"guia pratico de facebook para medicos\" class=\"wp-image-13795\" srcset=\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos4-min.jpg 770w, https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos4-min-300x97.jpg 300w, https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos4-min-768x249.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p>Aprender as ferramentas e funcionalidades \u00e9 muito importante, mas tamb\u00e9m \u00e9 necess\u00e1rio criar algumas estrat\u00e9gias de postagens no Facebook para m\u00e9dicos que querem melhorar seu desempenho nas redes sociais. Afinal, n\u00e3o adianta saber como tudo funciona e produzir conte\u00fados que n\u00e3o atendem \u00e0 demanda de consumo dos seus seguidores e amigos. <\/p>\n\n\n\n<p>Por isso, preparamos algumas dicas de postagem que v\u00e3o desde a pr\u00e9-produ\u00e7\u00e3o dos posts at\u00e9 o acompanhamento dos resultados. \u00c9 importante, ainda, que voc\u00ea conhe\u00e7a seu p\u00fablico e perceba quais assuntos e formas de postagem rendem mais alcance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Guia pr\u00e1tico de Facebook para m\u00e9dicos<\/h2>\n\n\n\n<div class=\"wp-block-cover is-light has-parallax paralax-pequeno\" style=\"background-image:url(https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/07\/e-book-guia-pratico-de-facebook-para-medicos.jpg)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\"><span style=\"color:#eeeeee\" class=\"tadv-color\">E-book: Guia pr\u00e1tico de Facebook para m\u00e9dicos<\/span><\/h2>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color:#eeeeee\" class=\"tadv-color\">Entenda como funciona a rede social mais usada no mundo e conquiste seus pacientes atrav\u00e9s do marketing digital!<\/span><\/p>\n\n\n\n<div class=\"wp-block-button aligncenter is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-very-light-gray-color has-text-color\" href=\"https:\/\/mkt.prodoctor.net\/guia-pratico-de-facebook-para-medicos\" target=\"_blank\" rel=\"noreferrer noopener\">Baixar material gratuito<\/a><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>O Facebook \u00e9 uma \u00f3tima ferramenta para a intera\u00e7\u00e3o entre as pessoas. De acordo com um estudo da Datareportal de 2019, s\u00e3o mais de 120 milh\u00f5es de usu\u00e1rios ativos no Brasil, o que representa 65% da popula\u00e7\u00e3o com 10 anos ou mais. Por isso, \u00e9 uma \u00f3tima ferramenta usar o Facebook para m\u00e9dicos conseguirem mais pacientes e divulgarem os seus servi\u00e7os para um p\u00fablico muito maior.<\/p>\n","protected":false},"author":5,"featured_media":13792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[416,461],"tags":[494,496],"class_list":["post-13722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-para-medicos","category-materiais-gratuitos","tag-facebook-para-medicos","tag-marketing-para-medicos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Material Gratuito: Guia pr\u00e1tico de Facebook para m\u00e9dicos - Blog ProDoctor<\/title>\n<meta name=\"description\" content=\"Procurando novas formas de divulgar sua cl\u00ednica ou consult\u00f3rio? Confira nosso guia pr\u00e1tico de facebook para m\u00e9dicos e veja seu desempenho aumentar!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Material Gratuito: Guia pr\u00e1tico de Facebook para m\u00e9dicos - Blog ProDoctor\" \/>\n<meta property=\"og:description\" content=\"Procurando novas formas de divulgar sua cl\u00ednica ou consult\u00f3rio? Confira nosso guia pr\u00e1tico de facebook para m\u00e9dicos e veja seu desempenho aumentar!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog ProDoctor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/prodoctorsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-02T11:57:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-06T19:23:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcus Javarini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@prodoctorsoft\" \/>\n<meta name=\"twitter:site\" content=\"@prodoctorsoft\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcus Javarini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/\"},\"author\":{\"name\":\"Marcus Javarini\",\"@id\":\"https:\/\/prodoctor.net\/blog\/#\/schema\/person\/183bd8a50bc79149e4a245d7aa37e471\"},\"headline\":\"Material Gratuito: Guia pr\u00e1tico de Facebook para m\u00e9dicos\",\"datePublished\":\"2019-10-02T11:57:39+00:00\",\"dateModified\":\"2022-07-06T19:23:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/\"},\"wordCount\":560,\"publisher\":{\"@id\":\"https:\/\/prodoctor.net\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos-min.jpg\",\"keywords\":[\"facebook para m\u00e9dicos\",\"marketing para m\u00e9dicos\"],\"articleSection\":[\"Marketing para M\u00e9dicos\",\"Materiais Gratuitos\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/\",\"url\":\"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/\",\"name\":\"Material Gratuito: Guia pr\u00e1tico de Facebook para m\u00e9dicos - Blog ProDoctor\",\"isPartOf\":{\"@id\":\"https:\/\/prodoctor.net\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos-min.jpg\",\"datePublished\":\"2019-10-02T11:57:39+00:00\",\"dateModified\":\"2022-07-06T19:23:20+00:00\",\"description\":\"Procurando novas formas de divulgar sua cl\u00ednica ou consult\u00f3rio? Confira nosso guia pr\u00e1tico de facebook para m\u00e9dicos e veja seu desempenho aumentar!\",\"breadcrumb\":{\"@id\":\"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/#primaryimage\",\"url\":\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos-min.jpg\",\"contentUrl\":\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos-min.jpg\",\"width\":770,\"height\":400,\"caption\":\"guia pratico de facebook para medicos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/prodoctor.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Material Gratuito: Guia pr\u00e1tico de Facebook para m\u00e9dicos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/prodoctor.net\/blog\/#website\",\"url\":\"https:\/\/prodoctor.net\/blog\/\",\"name\":\"Blog ProDoctor\",\"description\":\"Tudo sobre o mundo da Sa\u00fade\",\"publisher\":{\"@id\":\"https:\/\/prodoctor.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/prodoctor.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/prodoctor.net\/blog\/#organization\",\"name\":\"ProDoctor Software S\/A\",\"url\":\"https:\/\/prodoctor.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/prodoctor.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2017\/01\/Logo_PDo_Lateral.png\",\"contentUrl\":\"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2017\/01\/Logo_PDo_Lateral.png\",\"width\":2014,\"height\":485,\"caption\":\"ProDoctor Software S\/A\"},\"image\":{\"@id\":\"https:\/\/prodoctor.net\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/prodoctorsoftware\",\"https:\/\/x.com\/prodoctorsoft\",\"https:\/\/www.instagram.com\/prodoctorsoftware\/\",\"https:\/\/www.linkedin.com\/company\/prodoctor-software-ltda\",\"https:\/\/www.youtube.com\/channel\/UCIWuDLsVtIpX-PEqQn1pNlw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/prodoctor.net\/blog\/#\/schema\/person\/183bd8a50bc79149e4a245d7aa37e471\",\"name\":\"Marcus Javarini\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/prodoctor.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/750ddc34dfe0283f3b7e54b256ebe3cdd6fae4fa55a72441b2905e3db7eefd7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/750ddc34dfe0283f3b7e54b256ebe3cdd6fae4fa55a72441b2905e3db7eefd7b?s=96&d=mm&r=g\",\"caption\":\"Marcus Javarini\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Material Gratuito: Guia pr\u00e1tico de Facebook para m\u00e9dicos - Blog ProDoctor","description":"Procurando novas formas de divulgar sua cl\u00ednica ou consult\u00f3rio? Confira nosso guia pr\u00e1tico de facebook para m\u00e9dicos e veja seu desempenho aumentar!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/","og_locale":"pt_BR","og_type":"article","og_title":"Material Gratuito: Guia pr\u00e1tico de Facebook para m\u00e9dicos - Blog ProDoctor","og_description":"Procurando novas formas de divulgar sua cl\u00ednica ou consult\u00f3rio? Confira nosso guia pr\u00e1tico de facebook para m\u00e9dicos e veja seu desempenho aumentar!","og_url":"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/","og_site_name":"Blog ProDoctor","article_publisher":"https:\/\/www.facebook.com\/prodoctorsoftware","article_published_time":"2019-10-02T11:57:39+00:00","article_modified_time":"2022-07-06T19:23:20+00:00","og_image":[{"width":770,"height":400,"url":"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos-min.jpg","type":"image\/jpeg"}],"author":"Marcus Javarini","twitter_card":"summary_large_image","twitter_creator":"@prodoctorsoft","twitter_site":"@prodoctorsoft","twitter_misc":{"Escrito por":"Marcus Javarini","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/#article","isPartOf":{"@id":"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/"},"author":{"name":"Marcus Javarini","@id":"https:\/\/prodoctor.net\/blog\/#\/schema\/person\/183bd8a50bc79149e4a245d7aa37e471"},"headline":"Material Gratuito: Guia pr\u00e1tico de Facebook para m\u00e9dicos","datePublished":"2019-10-02T11:57:39+00:00","dateModified":"2022-07-06T19:23:20+00:00","mainEntityOfPage":{"@id":"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/"},"wordCount":560,"publisher":{"@id":"https:\/\/prodoctor.net\/blog\/#organization"},"image":{"@id":"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/#primaryimage"},"thumbnailUrl":"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos-min.jpg","keywords":["facebook para m\u00e9dicos","marketing para m\u00e9dicos"],"articleSection":["Marketing para M\u00e9dicos","Materiais Gratuitos"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/","url":"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/","name":"Material Gratuito: Guia pr\u00e1tico de Facebook para m\u00e9dicos - Blog ProDoctor","isPartOf":{"@id":"https:\/\/prodoctor.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/#primaryimage"},"image":{"@id":"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/#primaryimage"},"thumbnailUrl":"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos-min.jpg","datePublished":"2019-10-02T11:57:39+00:00","dateModified":"2022-07-06T19:23:20+00:00","description":"Procurando novas formas de divulgar sua cl\u00ednica ou consult\u00f3rio? Confira nosso guia pr\u00e1tico de facebook para m\u00e9dicos e veja seu desempenho aumentar!","breadcrumb":{"@id":"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/#primaryimage","url":"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos-min.jpg","contentUrl":"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos-min.jpg","width":770,"height":400,"caption":"guia pratico de facebook para medicos"},{"@type":"BreadcrumbList","@id":"https:\/\/prodoctor.net\/blog\/guia-pratico-de-facebook-para-medicos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/prodoctor.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Material Gratuito: Guia pr\u00e1tico de Facebook para m\u00e9dicos"}]},{"@type":"WebSite","@id":"https:\/\/prodoctor.net\/blog\/#website","url":"https:\/\/prodoctor.net\/blog\/","name":"Blog ProDoctor","description":"Tudo sobre o mundo da Sa\u00fade","publisher":{"@id":"https:\/\/prodoctor.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prodoctor.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/prodoctor.net\/blog\/#organization","name":"ProDoctor Software S\/A","url":"https:\/\/prodoctor.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/prodoctor.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2017\/01\/Logo_PDo_Lateral.png","contentUrl":"https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2017\/01\/Logo_PDo_Lateral.png","width":2014,"height":485,"caption":"ProDoctor Software S\/A"},"image":{"@id":"https:\/\/prodoctor.net\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/prodoctorsoftware","https:\/\/x.com\/prodoctorsoft","https:\/\/www.instagram.com\/prodoctorsoftware\/","https:\/\/www.linkedin.com\/company\/prodoctor-software-ltda","https:\/\/www.youtube.com\/channel\/UCIWuDLsVtIpX-PEqQn1pNlw"]},{"@type":"Person","@id":"https:\/\/prodoctor.net\/blog\/#\/schema\/person\/183bd8a50bc79149e4a245d7aa37e471","name":"Marcus Javarini","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/prodoctor.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/750ddc34dfe0283f3b7e54b256ebe3cdd6fae4fa55a72441b2905e3db7eefd7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/750ddc34dfe0283f3b7e54b256ebe3cdd6fae4fa55a72441b2905e3db7eefd7b?s=96&d=mm&r=g","caption":"Marcus Javarini"}}]}},"taxonomy_info":{"category":[{"value":416,"label":"Marketing para M\u00e9dicos"},{"value":461,"label":"Materiais Gratuitos"}],"post_tag":[{"value":494,"label":"facebook para m\u00e9dicos"},{"value":496,"label":"marketing para m\u00e9dicos"}]},"featured_image_src_large":["https:\/\/prodoctor.net\/blog\/wp-content\/uploads\/2019\/10\/guia-pratico-de-facebook-para-medicos-min.jpg",770,400,false],"author_info":{"display_name":"Marcus Javarini","author_link":"https:\/\/prodoctor.net\/blog\/author\/marcus-javarini\/"},"comment_info":2,"category_info":[{"term_id":416,"name":"Marketing para M\u00e9dicos","slug":"marketing-para-medicos","term_group":0,"term_taxonomy_id":416,"taxonomy":"category","description":"","parent":0,"count":39,"filter":"raw","cat_ID":416,"category_count":39,"category_description":"","cat_name":"Marketing para M\u00e9dicos","category_nicename":"marketing-para-medicos","category_parent":0},{"term_id":461,"name":"Materiais Gratuitos","slug":"materiais-gratuitos","term_group":0,"term_taxonomy_id":461,"taxonomy":"category","description":"","parent":0,"count":10,"filter":"raw","cat_ID":461,"category_count":10,"category_description":"","cat_name":"Materiais Gratuitos","category_nicename":"materiais-gratuitos","category_parent":0}],"tag_info":[{"term_id":494,"name":"facebook para m\u00e9dicos","slug":"facebook-para-medicos","term_group":0,"term_taxonomy_id":494,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":496,"name":"marketing para m\u00e9dicos","slug":"marketing-para-medicos","term_group":0,"term_taxonomy_id":496,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/prodoctor.net\/blog\/wp-json\/wp\/v2\/posts\/13722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prodoctor.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prodoctor.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prodoctor.net\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/prodoctor.net\/blog\/wp-json\/wp\/v2\/comments?post=13722"}],"version-history":[{"count":28,"href":"https:\/\/prodoctor.net\/blog\/wp-json\/wp\/v2\/posts\/13722\/revisions"}],"predecessor-version":[{"id":23253,"href":"https:\/\/prodoctor.net\/blog\/wp-json\/wp\/v2\/posts\/13722\/revisions\/23253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prodoctor.net\/blog\/wp-json\/wp\/v2\/media\/13792"}],"wp:attachment":[{"href":"https:\/\/prodoctor.net\/blog\/wp-json\/wp\/v2\/media?parent=13722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prodoctor.net\/blog\/wp-json\/wp\/v2\/categories?post=13722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prodoctor.net\/blog\/wp-json\/wp\/v2\/tags?post=13722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}