{"id":10525,"date":"2019-03-01T16:42:46","date_gmt":"2019-03-01T19:42:46","guid":{"rendered":"https:\/\/prodoctor.net\/blog\/?p=10525"},"modified":"2019-03-15T11:18:10","modified_gmt":"2019-03-15T14:18:10","slug":"venda-de-medicamentos-on-line-cresce-62-em-2018","status":"publish","type":"post","link":"https:\/\/prodoctor.net\/blog\/venda-de-medicamentos-on-line-cresce-62-em-2018\/","title":{"rendered":"Venda de medicamentos on-line cresce 62% em 2018"},"content":{"rendered":"<p>O mercado de venda de medicamentos on-line no Brasil cresceu <strong>62,53%<\/strong> em 2018 em rela\u00e7\u00e3o a 2017. Segundo levantamento da <strong>Consulta Rem\u00e9dios<\/strong> \u2013 plataforma de compara\u00e7\u00e3o de pre\u00e7os de medicamentos e de monitoramento do setor farmac\u00eautico \u2013 o volume de inten\u00e7\u00e3o de compra de janeiro a dezembro de 2018 alcan\u00e7ou os R$ 2,34 bilh\u00f5es. Em 2017, o volume foi de R$ 1,44 bilh\u00e3o.<\/p>\n<p>J\u00e1 o crescimento no semestre foi de 47,3%. No per\u00edodo de janeiro a junho de 2018, o volume de inten\u00e7\u00e3o de compra de medicamentos foi de <strong>R$ 948 milh\u00f5es<\/strong>. No segundo semestre (julho a dezembro), o volume registrado foi de R$ 1,36 bilh\u00e3o. \u201cOs consumidores brasileiros est\u00e3o aprendendo a comprar medicamentos on-line, onde h\u00e1 abrang\u00eancia de medicamentos de uso cr\u00f4nico e de valor mais elevado, o que faz consumidor pesquisar mais, pois pode programar melhor a compra e ficar mais atento \u00e0s diferen\u00e7as nos pre\u00e7os praticados\u201d, explica o coordenador da pesquisa e CEO da Consulta Rem\u00e9dios, <strong>Paulo Daniel Vion<\/strong>.<\/p>\n<p>Os n\u00fameros foram calculados com base nas buscas de <strong>116 milh\u00f5es de consumidores<\/strong> de todo o Pa\u00eds e levam em conta a \u201cinten\u00e7\u00e3o de compra\u201d, vari\u00e1vel que indica o prop\u00f3sito do consumidor em adquirir determinado produto quando direcionado a uma loja on-line. \u201cEste \u00edndice serve para entender o comportamento do consumidor e mede a elasticidade dos pre\u00e7os. \u00c9 usado pelas empresas para tra\u00e7ar estrat\u00e9gias comerciais e ajuda a determinar o pre\u00e7o considerado ideal para um certo produto ou servi\u00e7o\u201d, afirma Vion.<\/p>\n<h2>Outubro registrou maior inten\u00e7\u00e3o de compras de medicamentos on-line<\/h2>\n<p>Do total levantado pelo Consulta Rem\u00e9dios, de janeiro a dezembro de 2018, <strong>outubro foi o m\u00eas de maior volume financeiro no varejo farmac\u00eautico<\/strong>. O d\u00e9cimo m\u00eas de 2018 registrou um total de R$ 332 milh\u00f5es em inten\u00e7\u00e3o de compra de medicamentos on-line, um crescimento de 166,19% com rela\u00e7\u00e3o a outubro de 2017. Na outra ponta, fevereiro \u2013 m\u00eas mais curto do ano \u2013 foi o que registrou o menor volume financeiro, com R$ 124,9 milh\u00f5es. Ainda assim, teve varia\u00e7\u00e3o de 43% com rela\u00e7\u00e3o ao mesmo m\u00eas de 2017.<\/p>\n<p>Fonte: <a href=\"https:\/\/guiadafarmacia.com.br\/venda-de-medicamentos-on-line\/?utm_campaign=e-mail_marketing_-_noticias_-_modelo_i_-_05022019&amp;utm_medium=email&amp;utm_source=RD+Station\" target=\"_blank\" rel=\"noopener\">Guia da Farm\u00e1cia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O mercado de venda de medicamentos on-line no Brasil cresceu 62,53% em 2018 em rela\u00e7\u00e3o a 2017. Segundo levantamento&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10528,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[415],"tags":[],"class_list":["post-10525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medicamentos-e-farmacia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Venda de Medicamentos online no Brasil cresce 62,35% - Blog ProDoctor<\/title>\n<meta name=\"description\" content=\"O mercado de venda de medicamentos on-line no Brasil cresceu 62,53% em 2018 em rela\u00e7\u00e3o a 2017. 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